| Role |
Relevant Benefits |
|
 CEO/Head of Business |
- Open new sales channels
- Leverage cross-industry innovation
- Focused peer-to-peer discussion
- Create alliances to new channels of opportunity
- Safe environment for Pilot Programs
|
|
 CFO / ‘C’ Level |
- Reduced costs across the business
- More effective ROI
- Lowest cost opportunity maximization
- Leverage other businesses assets
- Access prices unavailable elsewhere
|
|
 Marketing Director |
- Improve spend effectiveness and Increase ROI
- Access combined media channels to save costs and multiply reach
- Create new combined value offerings
- Leverage other brand’s programs
- Achieve more with same resources
|
|
 Sales / BD Director |
- Shorten sales cycle
- Open new sales channels
- Gain independent feedback on deals
- Create new combined deals /approach
- Create referral programs
- Achieve more with same resources
|
|
 HR Director |
- ‘Instant’ employee reward / incentive program
- Focused peer-to-peer discussion
- Leverage partner education events
|
|
 Account Manager |
- Increase sales opportunities
- Increased client hospitality / education opportunities
- Leverage added value from other partners for your clients
- ‘Join forces’ with other partners to create new retention opportunities
|
|
 Employees |
- Get access to offers and prices unavailable anywhere else on great brands
|